RSS 2:43pm EDT Fri 8th Aug 2008 470 online (185 members & 285 guests) PSU.com: News - PS3-GTA IV viral marketing continues with new poster
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  • Grand Theft Auto IV Developer: Rockstar North Publisher: Rockstar Games Genre: Action Sub-Genre: Third Person Release Date: Apr 29th, 2008 Additonal Info: Also known as GTA IV
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Developer: Rockstar North Publisher: Rockstar Games Release Date: Apr 29th 2008 Genre: Action Sub Genre: Third Person
Grand Theft Auto IV
This article has been read 4,283 times

GTA IV viral marketing continues with new poster

Posted on February 5th, 2008 at 09:32 EDT

With the official launch date for Grand Theft Auto IV set for April 29th, Rockstar Games has taken no small steps in drumming up hype and anticipation for what is expected to one of the biggest games of 2008.

Late last month, residents of Brooklyn, NY were treated with the delightful “Wanted” ads posted on area telephone poles. The poster features the games core character, Niko Bellic.

It describes how he is wanted for a number of shootings in the Broker area (GTA IV version of Brooklyn) and is wanted dead or alive. Now the trend continues with a wanted ad in the Lower East side of Manhattan, for Little Jacob, a Caribbean arms dealer.

The ad suggests that the LCPD (Liberty City Police Department) will “clear any outstanding parking/speeding violations in exchange for information leading to an arrest."

Expect to see more of these sightings as we head closer to the release of this soon to be controversial title. PSU will keep you up to date on anything that happens surrounding Grand Theft Auto IV.

Source: Kotaku

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What are your thoughts?
posted 9:40am EST - February 5th, 2008
1

That's not viral marketing idiot.  It's advertising.  There's no mystery because it says "Grand Theft Auto IV" right at the bottom!

posted 10:02am EST - February 5th, 2008
2

Cool, I Can't wait for this to be in my collection.

posted 10:07am EST - February 5th, 2008
3

That's awesome!

posted 10:32am EST - February 5th, 2008
4
Brooklyn is in the house.....lol just had to seeing as im located in Brooklyn....but yea rockstar is going pretty hard with the advertising
posted 10:34am EST - February 5th, 2008
5
milkymilky u dont have to call someone an idiot before properly understanding the article, i have seen this word viral marketing on all the other websites that are covering this news.(gta4.tv , cvg, ign , planetgta etc). Do you think all of those articles writers are also idiots. There is something called manner and respect .
posted 10:40am EST - February 5th, 2008
6
Excellent stuff
posted 10:40am EST - February 5th, 2008
7

lol that's funny. people in brook lynn were probably thinkingit was true

posted 11:04am EST - February 5th, 2008
8
Cool!
posted 11:10am EST - February 5th, 2008
9

psn id: gingo.... this is a good idea using these posters for advertising because they will make people stop and read then realise its for a game and the majority will buy it

posted 11:46am EST - February 5th, 2008
10

Uhh... what would they do if some tool got in contact with them and said they had killed the man on the poster and looking for the reward?

posted 12:27pm EST - February 5th, 2008
11

Too bad I don't live around there or I'd start pulling those posters off and decorating my room in them.

posted 2:18pm EST - February 5th, 2008
12
oh man thats awesome i hope we will be able to purchase these posters.
posted 3:35pm EST - February 5th, 2008
13

i feel for the old ladys of Brooklyn =[

 

lol LOVE THIS

posted 4:22pm EST - February 5th, 2008
14

That is funny. I like this.

posted 4:25pm EST - February 5th, 2008
15

thats different conpared to the other games

looks good

posted 4:51pm EST - February 5th, 2008
16

lol, thats funny

posted 6:35pm EST - February 5th, 2008
17

LOL if people started bounty hunting for these guys it would be hilarious.

posted 6:53pm EST - February 5th, 2008
18
Lmao !!!!!!! Quality ! ! !....i love rock*
posted 7:14pm EST - February 5th, 2008
19
WICKED COOOOL!,..............oh...i just remembered its not a ps3 exclusive anymore......(sigh) :(
posted 7:33pm EST - February 5th, 2008
20

Rock* ftw

posted 1:32am EST - February 6th, 2008
21

Pretty smart way to get the games hype up.

posted 4:12pm EST - February 6th, 2008
22

Thats pretty cool but not viral marketing.

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