Sony Computer Entertainment has confirmed earlier reports made by company chairman Howard Stringer, stating that PlayStation 3 is now in full production, pledging to deliver a steady supply of consoles to all major territories throughout 2007.

A spokesperson commented, "Production problems have now ceased, we're in full production as far as PlayStation 3 is concerned and there's a steady chain of supply in North America, Japan and Europe.”

As reported by website compoundsemiconductor.net, the firm is currently in the process of manufacturing 1.7 million blue laser diodes for use in PlayStation 3 and Blu-ray movie players. The spokesperson also unveiled plans to market the console as a home entertainment device, instead of a videogames console, which Sony is confident will promote healthy sales.

"We're aiming towards a much broader lifestyle for home entertainment enthusiasts, that's one of the reasons the PlayStation 2 went on to sell over 115 million units worldwide," the spokesperson added.