Should that be the channels mistake, as they set up the ads?

psn id:gingo..... midway really sounds in trouble just now i see this as the next company to be bought over or disappear altogether

If this was a film advertisement instead of a video game would the ASA still create such an uproar?

I agree MrAce, with all the movies that depict violence and gun use and all that good stuff, i'm (kind of, not really) surprised that they would single out a video game. The movies with all of that blood and language and gun use get rated R, but are still released and still able to be viewed by everyone who is eligible. Same thing should go with video games, if your 17 and you want to buy this game, or if your parents don't mind buying you this game, whats the big deal? I mean come on, they played Scarface on SpikeTV a little while back and I think that is just a little bit worse than a TV ad for Stranglehold...

psn id: Dragon-slayer87

where in the world is this from??? OMG... if its the same ad they sended in Denmark( in nov. last year ), than how in the world can the ad be encouraging and condoning violence.. they are just being hysterical....

(midway really sounds in trouble just now i see this as the next company to be bought over or disappear altogether) I doubt that. Midway is a huge company and has been around for a very long time. Once the next-gen Mortal Kombat hits, all of the past wounds will heal.

I think the showing of the advert at the time stated was nothing more than a stunt to draw more attention to the game than the advert would normally get. Personally, I believe they looked at the uproar over games such as Kain & Lynch and others and noticed that that bad publicity made some games more popular with certain gamers simply due to its notoriety. I think this is the case here, where they are trying to get notoriety for the game by using the advert at a very inappropriate time. Lets face it. The games publicity and peoples anticipation for the game just died even before release, and in my case it was right after I played the Demo. I wasn't impressed with it, even though prior to the demo, I was looking forward to seeing more of it because of the trailers I saw. I don't believe it is too late to advertise a game if it hasn't really taken off. So advertising 6 months after release can get more sales...but its a matter of opinion whether the cost of the advert would be overcome with a profit from sales resulting from the advert. Considering this, it actually does make more sense that it was an advertising stunt & nothing more.

Midway is disintegrating

 

The Financial Officer (Thomas Powel) packed his briefcase and jumped ship along with the North American Marketing Manager (Steve Allison) and VP International Sales (Craig Paton) and VP Human Resources (Rebeca Jarvie) . Midway are finding hard to attract replacement talent because no one in their right mind would come join a stressful software company loosing buckets of cash. Anyone want a job?

 

Meanwhile they continue to shuffle existing employees around to cover the top jobs. Monica Hamilton will get Steve Allison's old Marketing job and Peter Crean will move across to cover International sales on top of his current duties.... but so far no one has put their hand up to manage the financial side of the business as the “strawberry blond ogre” Shari Redstone (Sumner Redstone's daughter) is coming in as Chairwoman to kick R-sses all day after the previous Chairman (Kenneth Cron) ran away from the company.....

 

BTW Shari Redstone lost her last job after her boss (her father) decided she was not capable enough and could not work with her anymore.....Ummmm good luck Midway!

Midway pulled off a nice one with UT3 but they really need some nice titles if they don't want to be bought out.

Well, it's a kind of double morale because it's legal to buy weapons in the USA.. So..

this game sort of slipped under the radar. this hype should sell a few more copy's. i have the collectors edition with the movie on it. the game is really good

^^ I'm planning on getting that soon. In any case its different nowadays, its not about being famous but infamous.